Analysing Trailers- 'Scream'

During the first sequence, the phone rings, a startling sound, which could suggest the phone will be significant in the film/scene. Then as the production company, 'Dimension Film' titles are presented on the screen, there is a voiceover of the two people conversing on the phone. This is when the happy start of the trailer takes a sinister downturn. At first, there is no music, then after it reaches the point of danger and darkening of events, a suspenseful orchestral score can be heard.

It reaches the point of climax after a montage of sinister images from the film and this is when the title appears on the screen.