Both the trailer and the print promotions are successful together. They compliment each other to promote our film. Two of the shots in the montage are of the main character, Mindy, reaching out to grab a knife and dragging the knife across the floor in an outfit conveying her animistic side. The film poster uses the weapon image to compliment the scenes of the film and then used in the trailer. The magazine front cover somewhat juxtaposes the trailer and film poster. Although she is still wearing the top, giving her an animistic quality, she is holding a pink rose. Pink roses can signify gentleness, sweetness, joy and admiration, which completely juxtaposes the genre of the film. We wanted to create this effect because it creates a more sinister quality. This could be intriguing for a potential audience who, after discovering the film, could be shocked at the genre. This may help to bring up sales. The continuous use of the colour red throughout- in the trailer and on the film poster and the magazine front cover- give an impression of danger and death, but also of love. The use of eye contact on the magazine front cover of the film poster is a deliberate move because we want to make the audience feel uneasy. Since the film is about a girl who kills many people, it is as if the protagonist is looking directly at the reader, like 'they're next'.
It is important that the combination of all the tasks are effective together because they are distributed at the same time. The distributor promotes and publicises the film and under this role has to promote with film magazines, trailers and film posters. I am now going to explain how our film would be distributed, advertised and promoted. If the trailer, poster and magazine front cover are not effective as a combination, other films may end up with a larger gross profit, as there are so many horror films being made at the moment. An example of a recent popular horror film is 'Paranormal Activity'.
