· The poster is mainly in monochrome as the use of black upon white is a powerful statement of being trapped within utter darkness with little light.
· This links to the plot of the movie, making the poster relevant and gives a glimpse of what the movie offers.
· The font is in white against the black background, which makes it powerful and eye catching. The simplicity of the poster leaves a lot to the imagination of the audience, making them want to watch the film to find out what it is about.
· The tagline is also in white and is further apart from any other writing, making it easier to spot. It also plays a pun within the word “deepest fear” as the underlying meaning of “deep” links to the women being trapped deep underground, and the word “fear” relates to the horrors that go on in the film.
· The poster review reinforces how good the film is, and makes the targeted audience want to watch the film and find out for themselves how good it might be.
· The face of a horrified dirty and bleeding woman is a powerful display which reinforces the horror that will happen to her. This makes creates the first enigma code as the audience will want to watch the film to find out what had made her turn into that state.
· In the top left corner of the poster, the light displays an image of a skull-like face, which audiences might find disturbing as it is quite an unnatural and unsettling to think about what it might be.
· The use of the light to create the monster-like face, along with the scared woman, creates a sense of foreboding, as the audience might realise that this could cause her death and horror within the film. Therefore making the audience want to watch and find out what will happen to her.
Conventions we want to take from this poster to use on our own poster:
- Review
- Production company i.e. 'A Sabbott Production Presents'.
- Dark colour palette
- Eye catching title
- Billing block
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