Recently, this technique has been used in the horror genre, in films such as Paranormal Activity, Cloverfield and REC. Most of the time, directors carry out handheld shooting for an aesthetical purpose as it denotes realism and can involve the audience in the film, making it more tense for the audience as they may feel a part of the film. It is useful for horror film directors to increasingly use this technique, because as it involves the viewers, it many also increase the 'scare factor'.
An example of a horror film, which predominantely used a handheld camera technique successfully was Paranormal Activity, which was produced withy $15,000 and then generated a gross revenue of $193,355,800. This is an incredible revenue for a film as cheaply produced as this. The advantage of a handheld camera is, if they're used cleverly, the film can generate massess of revenue. We have decided to include some handheld scenes in our trailer to aesthetically increase the look of our film tom make it appear more gritty.
