Distribution

The distributors of a film have to promote the film through the release in mediums including print, digital, celluloid prints and more recently with 3D. Their job is to market and publicise the film. There are some considerations to think about when distributing a film. If there is another major film released on the same week, it could mean that most of the week’s sales for film go to the other new release, so to ensure that the public take the opportunity to see our new release, we have to make sure it is released on a quiet week. This is especially true if another psychological horror is released at the same time. The trouble with distributing Paranoia is that it has an unknown cast and stars are used as a film’s unique selling point (USP) and help to sell the film. Even so, the cast of our film can still attend interviews and chat shows, as, even though they are unknowns, this can still promote the film. Another way of creating publicity is to win awards, because it sometimes promotes the film through television, which is being watched by millions of viewers, who then discuss the film by word of mouth and spread the ideas. Another way of promoting the film is through print, for instance in newspapers, magazine articles, posters on bus shelters, buses, billboards and through digital promotions like television adverts and trailers, although our film will have fewer promotions because of the low budget.


Types of promotion:

Poster on a bus shelter:

Poster on a bus i.e. 'The Hangover'